Pioneering the idea of interchangeable sockets and wrench handles, Joseph Johnson together with William Seidemann, formed the Snap-on Wrench Company in 1920. The company manufactured and marketed ten sockets that would "snap on" to five interchangeable handles, a concept that revolutionized the tool industry. Snap-on has continued its innovative leadership across an ever-expanding line of products to this day.
To sell the products, Johnson and Seidemann worked with Stanton Palmer, who took the tools directly to customers at their places of business and demonstrated the benefits, which became the cornerstone of the company's marketing success. As a result of this successful sales strategy, Palmer enlisted Newton Tarble to share the increasing workload. These four founders - Joseph Johnson, William Seidemann, Stanton Palmer, and Newton Tarble - were responsible for putting Snap-on on the map.
Snap-on entered the international arena in 1931. Also in the 1930s, Snap-on began offering credit to customers and was the first in the industry to do so. In the 1950s, Snap-on expanded on the concept of bringing product to the customer by using fully stocked walk-in vans and, as a result, pioneered today's familiar franchisee van channel.
For decades, we were viewed, and we viewed ourselves, primarily as a tool company selling through these vans to vehicle repair technicians — something we have always done very well, and continue to do very well today. Now we define our value proposition more broadly, reaching beyond the garage. Snap-on today supports serious professionals in critical industries — inside and outside vehicle repair — by delivering a broad array of productivity solutions that make work easier, including tools, equipment, diagnostics, repair information and systems solutions.
Snap-on Provide you with almost countless ways to Wield Power-from-lithium, cordless impact wrenches, to robust air tools, to ergonomics sanders and much more ,much more. But It doesn’t stop here. Because the power is paired with unrivaled comfort and control. Choose from any one of our vast selection of power tools. And help create surge in your business.
Snap-on is a leading global innovator, manufacturer and marketer of high-quality tool, diagnostic and equipment solutions for professional tool and equipment users. Product lines include a broad range of hand and power tools, tool storage, saws and cutting tools, pruning tools, vehicle service diagnostics equipment, vehicle service equipment, including wheel service, safety-testing and collision repair equipment, vehicle service information, business management systems, equipment repair services, and other tool and equipment solutions. Snap-on’s customers include automotive technicians, vehicle service centers, manufacturers, industrial tool and equipment users, and those involved in commercial applications such as construction, electrical and agriculture. Products are sold through Snap-on’s franchised dealer van, company-direct, distribution and Internet sales channels. Major challenges for Snap-on and the vehicle service and repair sector include the increasing rate of technological change within motor vehicles and the resulting impact on the businesses of both the company’s suppliers and customers that is necessitated by such change. Snap-on believes that it is a meaningful participant in the market sector for vehicle service and repair. Snap-on also markets its products to a wide variety of industrial customers including industrial maintenance and repair operations, manufacturing and assembly facilities, government facilities, schools, and original equipment manufacturers that require instrumentation or service tools and equipment for their products. Major challenges in the industrial sector include a highly competitive, cost-conscious environment, and a trend toward customers making all of their tools purchases through one integrated supplier. Snap-on believes that it is a meaningful participant in the market sector for industrial tools and equipment. Snap-on’s products are known for their quality workmanship and superior product performance, and customers readily recognize the Snap-on family of brand names. Innovation, marketplace knowledge and customer relationships are Snap-on competencies that support its position as a leading provider of professional tool and equipment solutions. Snap-on’s mission is to delight its customers — professional tool and equipment users worldwide — by providing innovative, productivityenhancing products, services and solutions.